Colors, photos, fonts and tools

Today I learned a few new things at a design for social media workshop. It could’ve well been general design, because the concepts are so universal.

Color selection matters. Generally,

  • Red stands for excitement
  • Blue stands for trust
  • Green stands for peace
  • Orange stands for creativity

Photos for social media should never be done with a camera phone. Instead, invest in a better camera plus VSCO app to enhance quality

Fonts should be optimized for readability and speed

Facebook has a tool that shows text to image ratio, and the probability of it being well received by the target audience

Figma is the google docs for design

Workflow and system matters for churning out multiple social media posts (as with anything, we require an focused, disciplined pipeline)